Privacy enables trust

Privacy and the protection of personal data enable trust in our technology, our business, and our operations. For us, respecting privacy is not only about being compliant with laws; it is fundamental to our values as a trustworthy and ethical company. It drives continuous improvement of privacy and data protection both in our practices and processes as well as our products and services. We embed privacy in everything we do, as reflected in our privacy principles below.

Privacy principles

Explore our 10 principles by selecting the tiles below.

How long we keep your data

We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law, for example, for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. The criteria used to determine our retention periods are set out in our retention policy and will vary depending on such factors as (i) the length of time we have an ongoing relationship with you and provide goods or services to you (for example, for as long as you have an account with us); (ii) whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of transactions for a certain period of time before we can delete them); or (iii) whether retention is advisable in light of our legal position (such as in regard to enforcement of our contractual terms, applicable statutes of limitations, litigation or regulatory investigations).

Your choices and rights over your data

Your choices regarding our use and disclosure of your personal data for direct marketing purposes We give you choices regarding our use and disclosure of your personal data for marketing purposes. You may opt out from: Receiving marketing-related emails, mobile messages or direct message via social media from us. If you no longer want to receive marketing related messages from us on a going-forward basis, you may opt out by using the links provided to you in the relevant direct marketing messages you have received, or by contacting us in accordance with the “Contacting Us” section below. Please note that important administrative messages may still be sent to you even if you opt-out from marketing and other communications from Nokia. Our sharing of your personal data with affiliates for their direct marketing purposes. If you would prefer that we discontinue sharing your personal data on a going-forward basis with our affiliates for their direct marketing purposes, you may opt out of this sharing by contacting us in accordance with the “Contacting Us” section below. Our sharing of your personal data with unaffiliated third parties for their direct marketing purposes. We obtain your prior consent to sharing your personal data in this way. If you would prefer that we discontinue sharing your personal data on a going-forward basis with unaffiliated third parties for their direct marketing purposes, you may opt out of this sharing by contacting us in accordance with the “Contacting Us” section below. You should contact the relevant third party directly to exercise your rights to opt out from their marketing messages. We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing from us, we may still send you important administrative messages, from which you cannot opt out.